Elixir Sport required a versatile logo and brand identity which could be easily adaptable. The logo itself needed to be simple enough that it could be presented in a variety of colours and then printed onto a variety of merchandise, such as t-shirts, sports gear, water bottles etc.
We approached this logo keeping the key brands in mind, Nike, Adidas. The theme across modern sports brands is a clear type, which is usually quite bold, and an iconic and simple logo glyph.
Working closely with the client, we went through a few variations of the liquid droplet idea, before the client stated that they wanted to use the symbolism of a person with their arms outstretched.
The final logo uses the main brand colours which are red and black.
We created a complete brand identity for Elixir Sport and wish them the best in all future endevours.
We approached this logo keeping the key brands in mind, Nike, Adidas. The theme across modern sports brands is a clear type, which is usually quite bold, and an iconic and simple logo glyph.
Working closely with the client, we went through a few variations of the liquid droplet idea, before the client stated that they wanted to use the symbolism of a person with their arms outstretched.
The final logo uses the main brand colours which are red and black.
We created a complete brand identity for Elixir Sport and wish them the best in all future endevours.
