Due to the nature of the festival, being the first of its kind in Edinburgh, the festival required a fresh approach to the branding.
In collaboration with a small think tank the main branding colour was a choice between rich red and sky blue. The blue colour which was selected and which is used throughout the branding was reflective of the painted streets of Morocco.
This was a very big project, but we managed to produce a consistent series of assets which could be further used and utilised in future.
Such assets included, banners, posters, booklets, business cards, and of course the logo.